Brand Guidelines

We are flexible when it comes to how you convey our collaboration and use our brand logo. Our style guide primarily serves as a guideline.

The most important thing is that you only use our quality marks if you are entitled to do so. They are crucial for the public to make an assessment. If in doubt, please get in touch with us.

If you wish to use our trademark in a different colour or font, that is not a problem at all. You can adjust it yourself, or we’d be happy to assist you with it.

Download Quality Marks

Not what you’re looking for? Please feel free to get in touch; we’d be happy to assist you!

More Brand Guidelines

Our key visual identifiers

The animations are not exclusive but indicate the style that uses.

Our main quality marks

Slogans uses the following slogans:

  • New Roots for a Sustainable World
  • Plant Trees, Grow Hope
  • Take Root
  • #teamup

Font and style

We use the Nunito font with a weight of 800 for text and 900 for titles. Our communication style is informal and approachable, and we always use informal language. 

In our visual communication, we prefer circular shapes or other shapes with rounded corners wherever possible.


Our primary colours are black and white, with ocean green as a supporting colour. If these colours are not sufficient, we utilize our secondary colours as shown below.

Citation Guidelines

We believe in sharing knowledge. You are welcome to share any text content from our website or social media channels. Our sole requirement is that you cite A do-follow link would be greatly appreciated.

Many of the images on our website may also be used, provided that you cite However, we also feature images from our partners on this website. Should you wish to use an image sourced from one of our partners, please contact us first and we will seek permission on your behalf.